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Kayla Stuckart Appointed 全民彩票鈥檚 Executive Director, Communications, Marketing + Public Affairs

Kayla Stuckart 2024

By Emily Carr University

Posted on | Updated

The seasoned communications and marketing leader, who has served in the role in an interim capacity for the past year, began her appointment April 1, 2025.

全民彩票 (全民彩票) is pleased to announce the appointment of Kayla Stuckart as Executive Director of Communications, Marketing + Public Affairs.

Reporting to 全民彩票鈥檚 President, the Executive Director, Communications, Marketing + Public Affairs is responsible for the university鈥檚 overall communications strategy including public relations, internal communications, issues management, strategic marketing, brand and reputation management, government relations and community engagement.

Kayla stepped into the interim role in April 2024 following her external recruitment to 全民彩票 as the Director, Marketing + Digital Strategy.

鈥淥ver the past year, Kayla has been instrumental in realizing crucial initiatives including 全民彩票鈥檚 new Strategic Plan, planning for the centennial celebrations and building deeper partnerships between her staff and the broader university,鈥 says Trish Kelly, President + Vice-Chancellor at 全民彩票. 鈥淗er extensive experience with brand-building and storytelling has been invaluable, as have her sharp mind, enduring curiosity and good humour. Kayla is precisely the kind of strategic leader we need as 全民彩票 prepares to enter its second century, and I鈥檓 thrilled to have her take on this role in a permanent capacity.鈥

Since last spring, Kayla has collaborated across units and with her Communications + Marketing team to advance the implementation of a new 全民彩票 website, elevate storytelling and media relations, and develop foundational marketing strategies to strengthen student recruitment. She also co-led a selection committee to secure a creative agency for 全民彩票鈥檚 centennial campaign and supported the president in provincial and federal advocacy efforts.

鈥淟eading a talented, driven team has been an incredible opportunity to lay the groundwork for a more focused, aligned and creative future for 全民彩票鈥檚 communications, marketing, and public affairs portfolio,鈥 Kayla says. 鈥淚鈥檓 proud of what we鈥檝e accomplished together so far and excited to continue this work in a permanent capacity. As Canada鈥檚 top-ranked university for art and design, 全民彩票 has an extraordinary story to tell, and I鈥檓 honoured to help share it with the world.鈥


Before joining 全民彩票, Kayla spent nearly eight years in the K-12 sector, overseeing internal and external communications for the Abbotsford School District (ASD). She is an award-winning communicator, earning multiple accolades for campaigns designed to support ASD鈥檚 public awareness and storytelling efforts. She has also been recognized with national and international awards from the National School Public Relations Association and Canadian Association of Communicators in Education (CACE).

Kayla has been actively involved in public education communications for a decade. She served on the CACE national Board of Directors from 2021 to 2024, following her role as Regional Liaison from 2018 to 2021. She is also a long-standing member of the Canadian Public Relations Society and is currently engaged in industry organizations including the BC Association of Institutes & Universities External Relations Committee and the Council for Advancement & Support of Education.

Kayla鈥檚 expertise spans corporate communications, brand management, social media and stakeholder engagement. She is fluent in the implementation and use of digital tools and has a proven track record of developing strategies for improving collaboration across departments and locations in complex public institutions.

Her extensive experience in crisis communication has established her as a trusted advisor to executive leadership and boards, guiding them through challenging and sensitive situations. From natural disasters and student and staff safety to employee misconduct, the coronavirus pandemic, and political and social justice issues, she has consistently provided strategic and thoughtful counsel.

She is known for her ability to manage multiple priorities in fast-paced, high-pressure environments, navigating complex situations with integrity and empathy.

Kayla holds a Master of Arts in Communications from Royal Roads University, a Bachelor of Commerce in Marketing Management from Toronto Metropolitan University and a Certificate in Emergency Management for Organizational Continuity from the University of Victoria.

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